Summer is more than a month away, but the ice cream wars have already begun. In neighborhoods across the city, skirmishes are breaking out over which franchise can sell its wares on which route. And the tension between the city’s purveyors of ice-cold treats can at times be thicker than a Chipwich.
There have been harsh words, hurt feelings and even bloodshed between competitors. In 2004, a couple in their 60s who owned and operated two ice cream trucks were ambushed in the Bronx and beaten with an oversized wrench. The motive, the police said, was the couple’s ice cream route. A rival ice cream salesman was charged with assault and sentenced to 10 years in prison.Bloodshed? Oversized-wrench beatdowns?? Jail time???
No more Mr. Softee, I guess. Now it's ... oh I can't bring myself to it, but I'm open to suggestions on hard-rock gangsta names for the ice cream crips-and-bloods set. Also: photoshop anyone?
Ice Cream Truck War Revs Up [NYT]