I was on the fence with the Seinfeld & Gates as 1-2 punch, but whether this was the designed "Phase 2" or a total repurposing of the original campaign, I like the new Microsoft ad:
What I like best is how the ad positions Apple as veering too far into youth-hipster culture, it keys on how Apple has costumed their campaign. Apple says "Think Different" but when they clown the guy with the suit and glasses they're really thinking the same as anyone else operating inside the box. Just with different taste in clothes/accessories.
PC is populist, they need to take advantage of that (I'm an elitist Apple-head, btw). But I also love the celeb sparkle they sprinkle in -- Pharrell and Eva were critical gets.
Well done, Microsoft. Now you just have to hope Apple doesn't announce new laptops come October 14th.