I'm someone who finds the straightforward in-your-face racism boring, and quite frankly, offensive. Yeah, it's the bizarro racism that really turns my melanin burgundy. To wit this commercial for an herbal toothpaste:
1. little white (copy updates w/ probably Asian) girl needs big black dude to monkey-climb the post for her balloon. honestly, I wouldn't flinch myself, but the black people-monkey allusions are still dangerously touchy territory in 2009 for anyone to be toying with in an ad campaign.
2. Making sure if you thought the gorilla climbing the tree was inadvertent racism, we have the crazy mother scooping her child up because a black guy in a tanktop and shorts just climbed 500 feet to retrieve her daughter's balloon ...???
3. Then with 20 seconds remaining in the clip, our poor balloon-fetcher returns to what appears to be his one-bedroom apartment in a suburbanish housing complex, where we find out he retrieves balloons and scares moms regularly, sleeps on a giant toothbrush, and turns into -- i'm guessing here -- herbal toothpaste. Ahh yes, makes me want to get those cavities out right now!
So i have no idea why, and i'm all a fan of going outside the box or whathaveyou, but this racist Donnie Darko-meets-Colgate approach to advertising just seems a little off the mark for me. But maybe this is what you need to do these days to get the kids to brush their teeth.