Negropedia Brown was pedaling furiously on his bike. He needed to return to his bodega office in fast order. His last case resulted in picketing, "Hell no, the negro must go!" the surly crowd chanted.
It was only hours after Negropedia had declared Slate's Jody Rosen to be in need of hip hop autotuning. And the crowd disappeared as quickly as they had arrived once the case files fell off the front page of the blog where he stashed his evidence, but the dank smell of defeat lingered.
Perhaps humbled by the angry mob, Negropedia was still undaunted. He knew he was the best -- in fact, only! -- Ethnocultural Blog Detective in town. More important: He knew the stately town of Mediaville needed someone to solve these mysteries of ethnocultural dissonance.
See, Negropedia felt strongly that people's perspective and choices were inevitably informed by their ethnic/cultural background. And often in Mediaville, despite no obvious ill intent, there were weird mysteries of slights, misinterpretations, and lack of sympathy resulting from what Negropedia's father called "culture gaps".
Negropedia found it odd how the folks in Mediaville loved to talk about how technology was changing the town, but never about how the face of the population was changing as well. It seemed to him that as long as America was a melting pot, someone would need to watch over mixing the ingredients to make sure things didn't get salty....
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Negropedia Brown: The Case of Vanity Fair and the World White Web [Gawker]