No, seriously. Can someone put up a Craigslist Canada listing: This is Toronto, We Are In Need of Someone, Anyone Really, With Some Photoshop Skills. Thank You.
What am I talking about?
This is the original photo for Toronto's summer "Fun Guide".
Fairly non-descript, right? Now following is their current cover, after they decided to prioritize showing "the diversity of Toronto and its residents."
Now doesn't that just make your day? You might briefly be tempted to think this is some racist "pasting a black guy in at the last second" and then you realize, that's exactly what it is... And it's hilarious! How in this day and age of the iphone etc. is the country of Canada still, literally, like scissors and Elmer's, cutting-and-pasting images for a major activity guide?? Canada can't get an intern? This is Canada's biggest city being represented here! Is Toronto's Parks, Forestry & Recreation a one-man blogger operation? Is this thing handwritten on the inside? Look at it again. It's ridiculous. What is the black guy looking at? And maybe I've been staring too long, but doesn't his smile look kinda half-hearted? Like even he's wondering how he stumbled into this random circle of euphoric strangers (but moms over there is kinda cute). This is the most obvious example of slacking/waiting until the last possible moment I've seen from a country's economic capital evar!!!!
In a way, I guess, they kind of have the catalog game on lockdown. What better way to have fun with the whole "show diversity" game than this? And the Canadian spokesman who addressed the matter was very straightforward. Here's some quotes:
"He superimposed the African-Canadian person onto the family cluster in the original photo ...
We want everyone to feel involved and welcome to participate in everything. That's the only goal. Nothing wrong with that.
The policy doesn't say PhotoShop, the policy says 'show diversity'"
Ahh, yes. Love it. Dude's like, what? We old school. Respect our melting pot. If you got complaints, take this crayon and construction paper and drop it in the straw basket outside.
But yeah, back to reality ... if you're a graphic designer, holla at canada.