i'm not big on quotas or inclusion for the sake of inclusion, but it's not like i'm suggesting the venerable Time Magazine shoehorn blacksonblondesdotcom into the mix. i'm quite certain YOU, the former Time person of the year, can rattle off at least a couple culture sites that serve as excellent melanin-supplements to your internet diet. Ta-Nehisi Coates over at the Atlantic has an informed and vibrant community, and sits right next to blog bigshot andrew sullivan (memo to Time: that's means win-win for substance and superficial traffic whoring). illdoctrine is a regular plug for me and does work for npr, another no-brainer. If you have Pitchfork present, you could consider Nah Right or their "cartel" of blogs who basically supply the internet with all their advance hip hop music and info. shit, even if you want to stay in the margins of MSM-type/sponsored blogs, you can give a nod to The Root and at least get on the board. And I skew black for my culture, but give me Angry Asian Man, or Aziz Ansari, or arroz con pollo, or really anything. Just. one. site. would make me not bummed out.
In the interest of not stepping on anyone's toes, I suspect Time Magazine could probably find the *webspace* to add a link or two to their exclusive list (I'd even accept a URL-shortener version!), and then maybe scrounge up an intern to provide the 35 words of generically-descriptive copy. But even if space is tight (25 is such a linkable number!), i don't know, maybe The Daily Kitten could be held back for next week's Best and Essential Cat Blogs of 2010? they really deserve their own listicle litterbox, don't you think?
in the words of The Roots recent single: SOMEONE HAS TO CARE. it's as simple as that. do you care, Time Magazine editors? maybe if former man of the year Barack Obama gave another race speech? or if Haiti got another earthquake? or if Michael Jackson died again? Would any of that help? I know blogs are supposed to be disposable small-potatoes or something, so who gives a f, but, uh, no. That's incorrect. And even more so with matters of "culture".
I also imagine it's supposed to provide some solace that a list of blogs curated by Time Magazine is the equivalent of an all star baseball game as selected by, like, the fading/ancient remains of George Steinbrenner (no facial-hair if you want to play on this team!); I get that it's mostly meaningless. but "mostly" meaningless is not meaningless in an american capitalist market that still traffics in "mostly" smoke and mirrors. i'll take the MSM mention over the solace, thank you very much. A little extra smoke and mirrors is nothing to snark or sneer at in the gig economy. give a Time Magazine Hot List mention to the black-blog version of Diddy and he will give you the world. or at least a new blog clothing line and some cologne (don't act like some of y'all don't need diddy to dress you and make you smell tolerable).
but no jokes. and more to the point, per my *ahem-ing* of The Awl's Choire Sicha last week: all star games are meaningless in the context of the baseball or basketball season, but they're actually leveraged all the time for $-bonuses and other Real-World benefits when players negotiate contracts. And it's no different with silly awards on the internet. It's sort of funny how it works cause within the internet-media bubble these badges have little currency, but people outside the bubble make them mean something via their own ignorance (or marketing team). Almost like a version of internet derivatives. This is how legacies of wealth and empowerment are formed little-by-little, trinket-by-trinket, shell game-by-shell game.
So yeah, there's always