When I did ironic little rap ditties (diddy's?) for 50 Cent's Vitaminwater, Nerve.com, Gawker and such I thought I was on to something new and different. The future. Hip hop's untapped potential as both an art and a more compelling form of communication. Like cellphones and twitter, Hip Hop was a new technology to deliver whatever message you wanted: Like, Eat at McDonald's!, or, buy khaki pants!, or, we love black people!
But just like watching a movie on your cellphone, you realize in execution the premise doesn't totally satisfy. turns out some of the things that make the cellphone convenient (i.e. it being small) undermines your ability to totally indulge the movie. Likewise, a rap's rhythm, pacing, style that make it artful undermine its ability to function as effective, direct communication (make your point and stop internal-rhyme-scheming already!).
As a hip hop enthusiast and champion, i always thought if you had flow and make some good punchlines, you could convert anything into the form and the young urban kids would bob their head and be like, yeah, i feel you. And even the white-people-rapping pandemic of the mid-2000's didn't persuade me otherwise. Those people just weren't good.
But now it seems, most people can at least kick a few bars without totally embarrassing themselves (right, Miley Cyrus!). And it's just like, eh. Not bad, you have competency ... but why are you doing this again? Anyrap, that's what I thought after seeing this journalism school graduation video...
It's like, don't stop on my account. Go, have fun! Rap! But i don't know, it's like seeing an interactive exhibit at a museum or something; I nod at the proactive gesture of edutainment more than i feel viscerally engaged by it. knahmean?