Today (yesterday?) at midnight the New York Times officially nixed the Times Select program where monthly subscribers paid for access to the archives and op-ed columnists. The realization for the Times being that the thousands -- even hundreds of thousands -- of subscribers doesn't come close to the money you get from millions of eyeballs flitting to and fro on the paper of record.
This is certainly a significant move for all new media types and content producers/managers. Perhaps the final nail in the coffin on pay-to-play debates. Readers by-and-large expect the internet and the content therein to be free, and you swim against that tide at your own risk.
Of course for me personally, my take away is something I tell the ladies all the time: You're only a hoe if you make me pay for it, but give it up for free and I'll love you forever.
NY Times to drop charges for website [MSNBC]