Friday, July 03, 2009

TAN-Pack: Death of Auto-Tune

Jay-Z's Death of Auto-Tune video dropped this week. I might comment on it, maybe not. Sort of like Drake's "Best I ever Had" video, it's a little disappointing. The potential conceptual upside outweighs the physical execution (like how about something more macabre than italian gangsta, with Jay snuffing famous auto-tune artists in a gruesome grisly way?). But so it goes with making videos and songs, whatever, it's not "bad" by any means. And there is a lot of wine-drinking, and it will be so hilarious if rappers start talking about pinot noirs by way of Mr. Carter's trend-cue...

AnyJay, these "TAN-Packs" might be how I brand and package thematically-related content once the new site is up and all dat. So just starting a janky ghetto beta version here. Ghetto Pass, Negro Bowl, and other stuff like that could be called TAN-Packs. (Hmmm, actually that might be sound too much like a certain brand of female menstrual flow inhibitors, soooo, we'll see if that sticks ...)

If I had to tweet this, it's simply: the shit TAN's written about about/related to DOA recently.

Jay-Z/Superstar hunger
Reading the Rhymes: Death of Auto-Tune
Negropedia Brown: The Case of the Undead Auto-Tune
Will "Keeping It Real" Ever Go Right?

1 comment:

  1. I keep trying to like this song because I like No I.D. and I like the sentiment behind the song. But frankly, the song just isn't that good IMO.

    Video wise, it LOOKS slick but you're right content wise it's not that interesting. Not the worst as far as videos go but its too bad the content doesn't match the cool camera work, etc.

    Jay does have it going on fashion-wise, as usual.


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