McDonald's: The Official Fattener Of African-Americans
McDonald’s: For All Your Negro Catering Needs
McDonald’s: “We Feed Black People”
Granted I don't watch much tv, or pay much attention to McDonald's commercials when I do, but I haven’t seen a McDonald’s commercial that was targeted for white people in like twenty years. This begs me to ask two questions:.
1 – How the hell is McDonald’s so ubiquitous if only black people eat there?
2 – I’ve always thought McDonald’s ads sucked, but maybe they’re actually incredibly good?
3 – Are black people the tipping point for mainstream corporate success?
Ok, so I'm not good with counting questions or chicken mcnuggets, and of course it’s not only black people eating at McDonald’s. Everyone goes there (though I must say my Asian sensors are usually pretty quiet whenever I visit). But McDonald's definitely seems to have a "black division" that's all about sustaining their domination in the negroes-gotta-eat-too sector.
And I know this isn't breaking news. Amongst others, The Postshow boys, including First Responders heckler Alex Blagg, have a great parody on McDonald's racist marketing. So certainly the secret is out.
But it is telling that such blatant racism, or racializing if you prefer, is not only accepted, but is so effective at the mainstream level. My takeaway: In America, racism is part of your bottom line whether you like it or not.
It's also interesting that McDonald's is this infinite reservoir of subtextual racism — from the negroes behind the counter, to the negroes in front of the counter, to the caucasians in corporate who rely on both of them to keep the stock skyhigh — but the surface reality is one of a racial utopia. Black, whites, and others all getting fat and lovin' it together. There's never any beef or racial drama in McDonald's.
When I'm in McDonald's I'm almost tempted to say they can't be racist, look at how they've united everyone via the power of transfats. But then I see an ad and everything smells McFishy to me.