This is not breaking news here, but I'm incredibly amused by the "Natural Cheetos" bag.
First off all, I'm always amazed at the gall and audacity of ad/marketing people to completely ignore the notion of consumer intelligence. I think I believe in people too much to hold that type of gig down; one where you'd have an exchange like this:
Ad Boss: Sooooo Cheetos everyone. We need a new spark on that line. What can we do?
Ad Crony #1: We could make Chester the Cheetah rap and dance some more.
Ad Boss: That's good. But we got black people on lock already, just off the cheesy crunchy goodness. So no need to belabor them.
Ad Crony #2: Hmmm, we could make the cheese different colors. Like purple or green.
Ad Boss: Ummm ... maybe. But that might be a turn off. I'll consider it for the holidays though.
Ad Crony #3: We could just make a "Natural" line of Cheetos. It'd be a total lie, obviously Cheetos don't grow on trees, or come from the ground. You'd have to be retarded to think otherwise. In fact, a cheeto is quite possibly the quintessence of artificiality ... but hey, everyone loves "natural" and "organic" these days.
Ad Boss: You're right! People are retarded! "Natural Cheetos" ... ha. Brilliant! Let's do it!
and ... scene
Anycheese, they also added an ear of corn to the bottom. Which I don't get. Are we so strung out on US Farm Americana imagery that all we need to see is an ear of corn on the package to greenlight ingestion? Do they put corn graphics on hot dogs and ice cream also? Or maybe they're just suckering retarded Fritos™ devotees as well? Does anyone get Cheetos for a corn-flavored fix? Why is it not a block of cheese used as the dishonest "natural" graphic?
oh, I see now the first ingredient listed is "organic corn." Ok, that settles that.
Anyways, off to go fill my RDA of vitamins and minerals with a nice big bowl of Cheetos. Taste good, and good for you too.