The ad, which ran on a full page in last Sunday's NY Times and will be used as a banner on some websites, reads:
"Thank you, ignorance.
Thank you for starting the conversation.
Thank you for making an entire nation listen to the Rutger's team story. And for making us wonder what other great stories we've missed.
Thank you for reminding us to think before we speak.
Thank you for showing us how strong and poised 18 and 20-year-old women can be.
Thank you for reminding us that another basketball tournament goes on in March.
Thank you for showing us that sport includes more than the time spent on the court.
Thank you for unintentionally moving women's sport forward.
And thank you for making all of us realize that we still have a long way to go.
Next season starts 11.16.07."
I think they edited out this line:
Also, thank you for giving us another way to sell sneakers to nappy-headed mofos.
Incorrect apostrophe usage aside (uh, you think Nike could scrounge up some money for a copyeditor to tell them there is no such school as "Rutger"), the ad does raise some questions.
Are they right? Are we NOW looking for other "great stories"? And do racist mofos saying stupid ish constitute a "great story?"
And how about all this "progess of women's sport?" Are a lot of people now going to attend the women's NCAA tournament? Do they now also care about the time these females spend off the court?
Are there people who didn't know when the season started that are now marking 11/16/07 on their calendar?
I don't know.
I know for me personally, the Imus ad will not likely motivate me to watch a women's basketball game. But this other Nike ad might:
Thank you big booty. Thank you for moving woman-kind forward.
So yeah, I don't know if I'm sold on Nike's message in this Imus campaign.
What I do know for sure is that Nike has sneakers to offer you. And they're using this controversy to sell some. Which leads to the final question:
is that cool?
(thanks Tishon, for the link)