UPDATE (10/10): See my interview with the creators of the "Read A Book" video here.
From the looks of this incredible video, the next generation of PSA's is here. And they're awesome/hot/fresh/dope! Apparently this has been playing on BET, but it needs to be playing everywhere (it's not tv, it's HBO). Watch the video (again and again) and then READ A BOOK! Not a sports page. Not a magazine. But a book ni**a! A f*ckin' book ni**a:
Music: Bomani "D'Mite" Armah
Animation: Six Point Harness
Director: Tyree Dillihay